{"id":2154,"date":"2026-02-26T03:23:17","date_gmt":"2026-02-26T03:23:17","guid":{"rendered":"https:\/\/skills.visual-paradigm.com\/pt\/?page_id=2154"},"modified":"2026-02-26T03:32:12","modified_gmt":"2026-02-26T03:32:12","slug":"customer-journey-mapping","status":"publish","type":"page","link":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/","title":{"rendered":"Customer Journey Mapping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2154\" class=\"elementor elementor-2154\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378768f e-flex e-con-boxed e-con e-parent\" data-id=\"378768f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf161a5 e-con-full e-flex e-con e-child\" data-id=\"bf161a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2869c8 elementor-widget elementor-widget-heading\" data-id=\"c2869c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Customer Journey Mapping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ac105 elementor-widget elementor-widget-text-editor\" data-id=\"52ac105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"13\">A visual story that tracks every &#8220;Touchpoint&#8221; a customer has with your brand, from discovery to purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8ec011 e-flex e-con-boxed e-con e-parent\" data-id=\"a8ec011\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-886b3fe elementor-widget elementor-widget-heading\" data-id=\"886b3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Customer Journey Mapping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732413d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"732413d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"35\">Think of a Customer Journey Map as a <b data-path-to-node=\"35\" data-index-in-node=\"37\">&#8220;Storyline of an Experience.&#8221;<\/b> It follows a customer from the moment they first hear about you, to when they visit your site, talk to support, and finally buy your product. It doesn&#8217;t just track what they <i data-path-to-node=\"35\" data-index-in-node=\"241\">do<\/i>, but also how they <i data-path-to-node=\"35\" data-index-in-node=\"263\">feel<\/i> at each step. By mapping this out, you can find the &#8220;pain points&#8221; where customers get frustrated and fix them to make the experience smooth and happy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27b5d8 e-flex e-con-boxed e-con e-parent\" data-id=\"c27b5d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f223f3 elementor-widget elementor-widget-heading\" data-id=\"3f223f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended Guides<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee04863 elementor-widget elementor-widget-shortcode\" data-id=\"ee04863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn Customer Journey Mapping A visual story that tracks every &#8220;Touchpoint&#8221; a customer has with your brand, from discovery to purchase. What is Customer Journey Mapping Think of a Customer Journey Map as a &#8220;Storyline of an Experience.&#8221; It follows a customer from the moment they first hear about you, to when they visit your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2145,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2154","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey Mapping - Visual Paradigm Skills Portugu\u00eas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey Mapping - Visual Paradigm Skills Portugu\u00eas\" \/>\n<meta property=\"og:description\" content=\"Learn Customer Journey Mapping A visual story that tracks every &#8220;Touchpoint&#8221; a customer has with your brand, from discovery to purchase. What is Customer Journey Mapping Think of a Customer Journey Map as a &#8220;Storyline of an Experience.&#8221; It follows a customer from the moment they first hear about you, to when they visit your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Skills Portugu\u00eas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T03:32:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/\",\"url\":\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/\",\"name\":\"Customer Journey Mapping - Visual Paradigm Skills Portugu\u00eas\",\"isPartOf\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/#website\"},\"datePublished\":\"2026-02-26T03:23:17+00:00\",\"dateModified\":\"2026-02-26T03:32:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/skills.visual-paradigm.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Analysis\",\"item\":\"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Journey Mapping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/#website\",\"url\":\"https:\/\/skills.visual-paradigm.com\/pt\/\",\"name\":\"Visual Paradigm Skills Portugu\u00eas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/skills.visual-paradigm.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/#organization\",\"name\":\"Visual Paradigm Skills Portugu\u00eas\",\"url\":\"https:\/\/skills.visual-paradigm.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/skills.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/9\/2026\/02\/favicon.svg\",\"contentUrl\":\"https:\/\/skills.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/9\/2026\/02\/favicon.svg\",\"width\":70,\"height\":70,\"caption\":\"Visual Paradigm Skills Portugu\u00eas\"},\"image\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/pt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Journey Mapping - Visual Paradigm Skills Portugu\u00eas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/","og_locale":"pt_PT","og_type":"article","og_title":"Customer Journey Mapping - Visual Paradigm Skills Portugu\u00eas","og_description":"Learn Customer Journey Mapping A visual story that tracks every &#8220;Touchpoint&#8221; a customer has with your brand, from discovery to purchase. What is Customer Journey Mapping Think of a Customer Journey Map as a &#8220;Storyline of an Experience.&#8221; It follows a customer from the moment they first hear about you, to when they visit your [&hellip;]","og_url":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/","og_site_name":"Visual Paradigm Skills Portugu\u00eas","article_modified_time":"2026-02-26T03:32:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/","url":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/","name":"Customer Journey Mapping - Visual Paradigm Skills Portugu\u00eas","isPartOf":{"@id":"https:\/\/skills.visual-paradigm.com\/pt\/#website"},"datePublished":"2026-02-26T03:23:17+00:00","dateModified":"2026-02-26T03:32:12+00:00","breadcrumb":{"@id":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/customer-journey-mapping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skills.visual-paradigm.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Business Analysis","item":"https:\/\/skills.visual-paradigm.com\/pt\/business-analysis\/"},{"@type":"ListItem","position":3,"name":"Customer Journey Mapping"}]},{"@type":"WebSite","@id":"https:\/\/skills.visual-paradigm.com\/pt\/#website","url":"https:\/\/skills.visual-paradigm.com\/pt\/","name":"Visual Paradigm Skills Portugu\u00eas","description":"","publisher":{"@id":"https:\/\/skills.visual-paradigm.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skills.visual-paradigm.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/skills.visual-paradigm.com\/pt\/#organization","name":"Visual Paradigm Skills Portugu\u00eas","url":"https:\/\/skills.visual-paradigm.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/skills.visual-paradigm.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/skills.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/9\/2026\/02\/favicon.svg","contentUrl":"https:\/\/skills.visual-paradigm.com\/pt\/wp-content\/uploads\/sites\/9\/2026\/02\/favicon.svg","width":70,"height":70,"caption":"Visual Paradigm Skills Portugu\u00eas"},"image":{"@id":"https:\/\/skills.visual-paradigm.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/pages\/2154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/comments?post=2154"}],"version-history":[{"count":4,"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/pages\/2154\/revisions"}],"predecessor-version":[{"id":2194,"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/pages\/2154\/revisions\/2194"}],"up":[{"embeddable":true,"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/pages\/2145"}],"wp:attachment":[{"href":"https:\/\/skills.visual-paradigm.com\/pt\/wp-json\/wp\/v2\/media?parent=2154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}