{"id":2039,"date":"2026-02-26T02:41:48","date_gmt":"2026-02-26T02:41:48","guid":{"rendered":"https:\/\/skills.visual-paradigm.com\/ru\/?page_id=2039"},"modified":"2026-02-26T02:48:57","modified_gmt":"2026-02-26T02:48:57","slug":"blue-ocean-strategy","status":"publish","type":"page","link":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/","title":{"rendered":"Blue Ocean Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2039\" class=\"elementor elementor-2039\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378768f e-flex e-con-boxed e-con e-parent\" data-id=\"378768f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf161a5 e-con-full e-flex e-con e-child\" data-id=\"bf161a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2869c8 elementor-widget elementor-widget-heading\" data-id=\"c2869c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Blue Ocean Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ac105 elementor-widget elementor-widget-text-editor\" data-id=\"52ac105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A way to stop fighting with competitors and start creating a market where you are the only player.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8ec011 e-flex e-con-boxed e-con e-parent\" data-id=\"a8ec011\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-886b3fe elementor-widget elementor-widget-heading\" data-id=\"886b3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Blue Ocean Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732413d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"732413d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"5\">Imagine the ocean is full of sharks (your competitors) fighting over the same fish (your customers). That ocean turns red with blood\u2014that\u2019s a <b data-path-to-node=\"5\" data-index-in-node=\"142\">&#171;Red Ocean.&#187;<\/b> A <b data-path-to-node=\"5\" data-index-in-node=\"157\">Blue Ocean Strategy<\/b> is when you sail away from the fight to find wide-open, clear blue water where no other sharks are swimming.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27b5d8 e-flex e-con-boxed e-con e-parent\" data-id=\"c27b5d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f223f3 elementor-widget elementor-widget-heading\" data-id=\"3f223f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended Guides<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee04863 elementor-widget elementor-widget-shortcode\" data-id=\"ee04863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn Blue Ocean Strategy A way to stop fighting with competitors and start creating a market where you are the only player. What is Blue Ocean Strategy Imagine the ocean is full of sharks (your competitors) fighting over the same fish (your customers). That ocean turns red with blood\u2014that\u2019s a &#171;Red Ocean.&#187; A Blue Ocean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2015,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2039","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Ocean Strategy - Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Ocean Strategy - Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" \/>\n<meta property=\"og:description\" content=\"Learn Blue Ocean Strategy A way to stop fighting with competitors and start creating a market where you are the only player. What is Blue Ocean Strategy Imagine the ocean is full of sharks (your competitors) fighting over the same fish (your customers). That ocean turns red with blood\u2014that\u2019s a &#171;Red Ocean.&#187; A Blue Ocean [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T02:48:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/\",\"url\":\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/\",\"name\":\"Blue Ocean Strategy - Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439\",\"isPartOf\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/#website\"},\"datePublished\":\"2026-02-26T02:41:48+00:00\",\"dateModified\":\"2026-02-26T02:48:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/skills.visual-paradigm.com\/ru\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy Tools\",\"item\":\"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blue Ocean Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/#website\",\"url\":\"https:\/\/skills.visual-paradigm.com\/ru\/\",\"name\":\"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/skills.visual-paradigm.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/#organization\",\"name\":\"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439\",\"url\":\"https:\/\/skills.visual-paradigm.com\/ru\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/skills.visual-paradigm.com\/ru\/wp-content\/uploads\/sites\/10\/2026\/02\/favicon.svg\",\"contentUrl\":\"https:\/\/skills.visual-paradigm.com\/ru\/wp-content\/uploads\/sites\/10\/2026\/02\/favicon.svg\",\"width\":70,\"height\":70,\"caption\":\"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"},\"image\":{\"@id\":\"https:\/\/skills.visual-paradigm.com\/ru\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blue Ocean Strategy - Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/","og_locale":"ru_RU","og_type":"article","og_title":"Blue Ocean Strategy - Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439","og_description":"Learn Blue Ocean Strategy A way to stop fighting with competitors and start creating a market where you are the only player. What is Blue Ocean Strategy Imagine the ocean is full of sharks (your competitors) fighting over the same fish (your customers). That ocean turns red with blood\u2014that\u2019s a &#171;Red Ocean.&#187; A Blue Ocean [&hellip;]","og_url":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/","og_site_name":"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439","article_modified_time":"2026-02-26T02:48:57+00:00","twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"1 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/","url":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/","name":"Blue Ocean Strategy - Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439","isPartOf":{"@id":"https:\/\/skills.visual-paradigm.com\/ru\/#website"},"datePublished":"2026-02-26T02:41:48+00:00","dateModified":"2026-02-26T02:48:57+00:00","breadcrumb":{"@id":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/blue-ocean-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/skills.visual-paradigm.com\/ru\/"},{"@type":"ListItem","position":2,"name":"Strategy Tools","item":"https:\/\/skills.visual-paradigm.com\/ru\/strategy-tools\/"},{"@type":"ListItem","position":3,"name":"Blue Ocean Strategy"}]},{"@type":"WebSite","@id":"https:\/\/skills.visual-paradigm.com\/ru\/#website","url":"https:\/\/skills.visual-paradigm.com\/ru\/","name":"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439","description":"","publisher":{"@id":"https:\/\/skills.visual-paradigm.com\/ru\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skills.visual-paradigm.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/skills.visual-paradigm.com\/ru\/#organization","name":"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439","url":"https:\/\/skills.visual-paradigm.com\/ru\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/skills.visual-paradigm.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/skills.visual-paradigm.com\/ru\/wp-content\/uploads\/sites\/10\/2026\/02\/favicon.svg","contentUrl":"https:\/\/skills.visual-paradigm.com\/ru\/wp-content\/uploads\/sites\/10\/2026\/02\/favicon.svg","width":70,"height":70,"caption":"Visual Paradigm Skills \u0420\u0443\u0441\u0441\u043a\u0438\u0439"},"image":{"@id":"https:\/\/skills.visual-paradigm.com\/ru\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/pages\/2039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/comments?post=2039"}],"version-history":[{"count":4,"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/pages\/2039\/revisions"}],"predecessor-version":[{"id":2069,"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/pages\/2039\/revisions\/2069"}],"up":[{"embeddable":true,"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/pages\/2015"}],"wp:attachment":[{"href":"https:\/\/skills.visual-paradigm.com\/ru\/wp-json\/wp\/v2\/media?parent=2039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}