Think of the Business Model Canvas as a “Business X-Ray.” Instead of writing a 50-page business plan that no one will read, you use this single-page diagram to show exactly how your company works. It uses nine boxes to connect the dots between what you are selling, who is buying it, and how you are making a profit. It’s the perfect tool for teams to brainstorm new ideas or to see if a current business “machine” has any broken parts that need fixing.