Applying the Framework in Small Projects

Many beginners learn the Five Forces model but struggle to move beyond theory into real analysis. You might recognize the forces on paper, but when it comes to applying them to actual businesses, something feels off—like you’re missing the bridge between concept and application.

This section is designed to close that gap. By working through guided mini projects, you’ll learn how to apply strategy framework to familiar companies and contrasting industries. Each step is built on real-world thinking, not abstract examples, so you can see how the model works when you face actual competition.

These aren’t hypotheticals. You’ll analyze real-world scenarios—just like a junior analyst would—using structured exercises that build confidence, clarity, and critical thinking. By the end, you’ll not only understand the Five Forces but also be able to use them independently, even in unfamiliar markets.

What This Section Covers

Here’s what you’ll learn through hands-on practice:

• Mini Project 1: Pick a Business You Know Well – Start with a company you interact with daily. Apply the Five Forces step by step to uncover hidden competitive dynamics you might have overlooked.
• Mini Project 2: Comparing Two Different Industries – Contrast forces in, say, coffee shops and ride-hailing apps. This sharpens your ability to spot how industry structure shapes competition.
• Create Your Own Industry Profile Sheet – Use a clear, printable template to summarize your findings. This becomes your go-to tool for future analysis.
• Practice Reflection: What Did You Learn About Competition? – Step back and reflect. What surprised you? How has your view of competition changed? This builds long-term insight.
• Mini Quiz 2: True or False — Testing Your Understanding – Check your grasp with a quick, no-pressure review. It’s not about perfection—it’s about confidence.

By the end, you should be able to:

• Apply the Five Forces framework to a real business with confidence, even without data.
• Compare competitive dynamics across two different industries using structured analysis.
• Summarize key insights in a clear, one-page industry profile sheet.
• Reflect honestly on how your understanding of competition has evolved.
• Use guided templates to practice business analysis independently.
• Build the habit of continuous competitive thinking in everyday observation.

There’s no shortcut to mastery—only deliberate practice. But you’re not alone. These small projects are designed to feel manageable, meaningful, and deeply instructive. You’ll learn not just how to apply strategy framework, but how to think like someone who sees competition clearly.

Let’s begin with a business you already know—because the best place to start is right where you are.